Stereotypes

Many people create stereotypes as they come in contact with more and more people, especially about sports. In high schools people that play sports may be characterized as the dumb jocks and just don't know what they are talking about. In the book, the stereotypes about NBA basketball players are analyzed. Most people may associate basketball with African American culture or the hip-hop culture. This can be seen in many magazines that are about basketball. SLAM magazine is a perfect example of this. While this magazine's sole purpose is to dive deeper into the would of basketball around the country and around the globe, many of the advertisements are for hip-hop artist or clothing brands that are aimed toward an African American customer. This creates stereotypes for the occasional reader that may just want to read the magazine to learn about what is going on in the world of basketball. They begin to see these advertisements and link basketball to the hip-hop culture. Many other magazines are examples of this too. Usually any magazine that you pick up today is about one certain hobby or idea. Within each of these periodicals, the advertisements are aimed to the avid reader, and because of this, occasional readers create these stereotypes that no one likes.