8/31/11

In advertisement one of the largest selling points is sex. Any advertisement that has some form of sex appeal catches the customer's eye more than just an average ad. The companies that mainly use sex appeal are the companies trying to sell something to men. Much like a beer company, which nine times out of ten has a strikingly beautiful woman either as a spokesperson for the commercial of playing the part of a bartender serving that particular beer. This advertisement is a great example of how long the use of sex appeal has been around in the advertising business. The ad is an example of Kairos because this ad was used in a time when this sort of picture with the headline saying "Spread Your Legs," was extremely racy and out of the ordinary. This would defiantly catch the reader's attention while they were browsing through that magazine. Pathos would also be an advertising strategy that is used in this particular ad because it suggest that if you buy this car then you will appear sexier and be able to get the more attractive women in the back of your car. To me this ad is just a great example of how the sex appeal advertising strategy is so timeless and will always get the consumer's attention.

When I look at this political cartoon I can relate to it because of the high cost of tuition for college. The cartoon show how the first day of college for the student he checks his facebook, much like I did, and it shows the parents looking at the tuition bill with a shocked look on their faces. The headline is also clever saying "checking your facebook," and "facing you checkbook." To me this political cartoon is showing how students can take their education for granted. College is a privilege, not a right. So this cartoon makes me stop and think that I need to take college serious and not take it for granted. A crucial point is brought up in this cartoon. Which is that college tuition is only going to keep getting more and more expensive. With the cost growing, a college education is becoming out of reach for some people. The students face in the cartoon says it all. He has a smile on his face while his parents have a stressed look on their face, showing that he doesn't fully realize the impact a college tuition has on his parents finances. As for me, I don't want to take college for granted and hopefully make it out with a degree.
 http://www.cagle.com/news/CollegeCosts11/2.asp
                                              -Cody

8/25/11

Rhetoric is used everywhere, whether it's a giant billboard advertising a new product or a simple label on a soda can. Companies use rhetoric to persuade the customer to doing what the company wants them to. Many of the items that you come across on a daily basis involve some use of rhetoric. Coke cans, bulletin boards, flyers and signs are just some of the many. When I walk to class I see that many of the sororities and fraternities wear their Greek letters to show for whomever they may support. They try to show the rest of the university that they are the best in campus and want people to pledge to either their sorority or fraternity. I also see many of the clubs and organizations have tables set up along the way to my class. They try to heavily persuade me to join their club mainly with rhetoric usage. The clubs and organizations use large signs with lots of quotes and pictures on them telling what the benefits are and also what I will be doing to help out someone or something such as the community. Rhetoric can sometimes be very useful to me if I were trying to decide something. As if I wanted to join a club, but didn't really know which one to choose. The club members and their use of rhetoric will help me decide on the best club or organization for me.
                                      - Cody