8/31/11

In advertisement one of the largest selling points is sex. Any advertisement that has some form of sex appeal catches the customer's eye more than just an average ad. The companies that mainly use sex appeal are the companies trying to sell something to men. Much like a beer company, which nine times out of ten has a strikingly beautiful woman either as a spokesperson for the commercial of playing the part of a bartender serving that particular beer. This advertisement is a great example of how long the use of sex appeal has been around in the advertising business. The ad is an example of Kairos because this ad was used in a time when this sort of picture with the headline saying "Spread Your Legs," was extremely racy and out of the ordinary. This would defiantly catch the reader's attention while they were browsing through that magazine. Pathos would also be an advertising strategy that is used in this particular ad because it suggest that if you buy this car then you will appear sexier and be able to get the more attractive women in the back of your car. To me this ad is just a great example of how the sex appeal advertising strategy is so timeless and will always get the consumer's attention.